Bollywood Rehashing Old Tunes To Create New Hits
Bollywood has a habit of serving old wine in new bottles and the trend of rehashing old hit songs is no different. The formula is simple – take a hit tune, add a catchy beat, rejig the lyrics and present the song with new voices in new styles. The latest song following this tried and tested formula is the brand new version of Madhuri Dixit’s iconic hit ek, do, teen from the 80s blockbuster Tezaab. The song will be featured in the upcoming film Baaghi 2 and has been picturized on actress Jacqueline Fernandez. A part of the promotional strategy of the film, the rehashed hit is making waves across television channels and radio stations. The song retains some of the signature dance steps from the original and has been choreographed by three veterans, Saroj Khan, Ganesh Acharya and Ahmed Khan. In fact, Manish Malhotra’s design for Jacqueline’s costume is a throwback to Madhuri’s look in the original song.
Ek Do Teen (Baaghi 2)
Our Hindi filmmakers don’t score very high on originality and are constantly digging the archives for hit numbers. The trend started a few years back with the reprise of yeh mera dil in Farhan Akhtar’s Don. Kareena Kapoor may have sizzled on screen in the latest version of the song but she was nothing like the original item girl, the legendary Helen. Sunidhi Chauhan’s vocals also couldn’t hold a candle to the magic of Asha Bhonsle’s original rendition of the song. The rehash formula has been repeated in many recent films like laila main laila in Raees and haseeno ka deewana in Kaabil. But it takes more than the presence of glamorous divas like Sunny Leone and Urvashi Rautela in skimpy clothes to create a memorable hit. Filmmakers and composers claim that there’s no harm in revisiting a classic and that’s what the audience demands these days. Well, they may be taking the patience of their audience for granted and it’s time they created some original music.
Yeh Mera Dil (Don 2)
Laila Mein Laila (Raees)
Sara Zamana (Kaabil)