Digital Medium Opens Up Options For Bollywood
The digital medium has opened up new avenues and opportunities for actors and directors in Bollywood looking to experiment with content. After Anurag Kashyap and Vikramaditya Motwane, well-known director Hansal Mehta is all set to make his directorial debut on the digital front. The award-winning filmmaker is beginning his digital innings with The Scam, a web series inspired by India’s biggest and most shocking securities scam of 1992. Based on the book of the same name by journalists Sucheta Dalal and Debashish Basu, the financial drama will be produced by Applause Entertainment. The opening season of the web series will focus on stock broker Harshad Mehta and how his scam changed the financial history of the nation.
Hansal Mehta had been fascinated with the subject of financial scams since he read the book but could not get financial backing for a film. The subject bears resemblance to Dirty Money, a documentary series on Netflix about several financial scams and corruption across the globe. In fact, the popularity of web-streaming majors like Netflix and Amazon Prime has turned the tide for Hansal Mehta and many filmmakers like him. They can now dabble with alternative subjects that may not be viable for a big screen release. Free from the vagaries of the box office, the digital medium has been liberating for writers, directors and actors by allowing them to work on out-of-the-box subjects.
Many big banner production houses such as Red Chillies Entertainment, Phantom Films, Dharma Productions and Excel Entertainment are coming up with content for the digital audience. The number of viewers hooked to digital platforms such as Netflix and Amazon Prime is burgeoning and no producer worth his salt can afford to ignore the power of the medium. With over half a dozen Indian projects coming up on digital platforms, the audience is only too happy with more options to binge watch.