Bollywood films have always enjoyed massive appeal among NRI audiences across the world. Their fan base has expanded exponentially with China emerging as one of the biggest overseas markets. After the astounding success of films like 3 Idiots, PK, Bajrangi Bhaijaan, Dangal, and Secret Superstar, viewers in China are gearing up for the release of the blockbuster hit Baahubali 2: The Conclusion. The film has been cleared by the censor authorities in China and is likely to release soon. SS Rajamouli’s magnum opus was the concluding part of an epic two-film series. It shattered every box office record in India and is expected to cast the same spell on moviegoers in China.
Chinese audience’s appetite for Bollywood films seems insatiable with Aamir Khan and his films enjoying a cult following. His films have grossed record earnings in China with Secret Superstar even beating a Hollywood hit like Star Wars: The Last Jedi at the box office. The film holds the distinction of earning a profitable revenue-sharing slot that is only reserved for Hollywood movies. This means that the producers of the film, Aamir Khan and Kiran Rao received 25 percent of the box office revenue earned by the film.
It won’t be incorrect to say that Aamir is India’s very own ‘Secret Superstar’ in China and is fondly referred to as ‘Uncle Aamir’ by Mandarin-speaking viewers. His popularity in China began with the runaway success of 3 Idiots as the subject of parental and societal pressure on students struck a chord with the local audience. This was followed by other hits like PK, Dangal and Secret Superstar that raked in millions of Yuans often surpassing Hollywood heavyweights. Other actors like Salman Khan have also tasted success in China with Bajrangi Bhaijaan but nobody comes close to the mass hysteria that Aamir Khan causes amongst Chinese fans.